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Instagram or Snapchat? Digital marketers now have amazing options to capture their audience interest of limited-time videos and photos. Both platforms have the ability to post 10-second videos and photos that expire in 24 hours. These features are meant nothing but to share what is going on in the real time or in the moment.
But the question is which one is better for digital marketing?
Well, it depends on your target audience. 52% of teenagers use Instagram, while 41% of teenager use Snapchat. However, if you are going to target the older crowd, 53% of individuals aged between 18-34 use Instagram, while 41% of that particular demographic use Snapchat.
Both platforms are continuously competing each other, adding unique features to each of their respective features and introducing new one after other. Believe it or not, these two social media platforms are the future of digital marketing. In this infographic, we help online marketers to understand which platform is best for your social media marketing, what each platform is, what they can offer to your brand who is looking to reach their target audience.
Courtesy of: Dubai Monsters