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In this digital age, we don’t come across business cards as often as compared to two or three decades ago. But business cards can still be beneficial for a company if presented in the right way. For networking and bringing in new clients, this is one of the most economical and easiest ways, especially for startups and small businesses.
If you want to truly succeed in your bid to make a business card work for you, don’t think of it as just another way of marketing. A professional design is what you need, even for a small business card to create the right impact. You must have noticed people carrying their business cards in bulk wherever they are going. The reason is simple; giving out a business card is like marketing for a product on a shoestring budget and without much effort too.
A Business Card for your Business: The Basics
Research is the key when it comes to designing a business card that can get the eyeballs in no time. We all get fascinated by a card that looks unique with a clear and precise message rather than only a name, designation, or company’s name. Certain aspects need more attention in a card and that’s where research related to your industry can be handy.
The card for a junior officer and CEO must be different. You can’t design the same card for both designations by just changing the names and posts. So, let’s start by offering you a tip Concerning the name and title on a business card.
Name and Title
If you think that name and title are not important, think about a business card in your hand that has no name or designation, rather than just a company or a product name. Nothing can be as bland as such a card, as we look for a business card with a real person, not just contact or a product. Make a title unique without adding industry jargon and words that can be termed as clichés, so that anyone can get an idea about what you do in plain and simple English.
Your business card is one of many elements through which you can make your brand grow. Clever use of colors, font, and logo (more in this later) are brand elements that must be used in alignment with your other branded materials. Your card is much more than just a way to give your office address and phone number to your prospective customers. It is a way to reinforce your brand and give it every chance to succeed.
Perhaps the most important thing on a business card, a logo can lift a card, unlike any other element. But you need to create a hammer-strong impact with that logo, so it has to be something exceptional. As there is very little space for a logo on a card, you need to use that space intelligently so that it can be placed without interfering or leaving out any information that is deemed necessary.
See the other info section to know more about this aspect.
A landline-number still holds good value for people looking to contact a business entity or firm. Even a cell number through which they can talk to a person about a product is very important for most customers. A number on a business card is akin to a guarantee that this is a genuine business and companies/individuals can feel free to contact them.
Don’t try to clutter your business card with text, but the following information can be used according to the requirement. Use important info like email address, URL, social media IDs, physical address, and your slogan/tagline that can make a difference.
Quality of Paper
Three aspects are most important when you want to use paper for a business card; weight, design, and finish. (Take a look at some unusual designs section for more ideas) The use of a unique paper, for example, can offer you good results but keep in mind your target audience. You won’t get good results after printing your cards on a very fine and glossy paper if you are marketing an industrial generator.
Understand your target audience and use a paper accordingly.
Size of the Card
A typical business card is 3.5 inches x 2 inches so that it can fit in wallets and cardholders easily. But there is no perfect size for your business card as you can play with the size and design to create a masterpiece. Just like a website, you can experiment a lot until you come up with a size and design that can get a WOW exclamation from your target audience.
See the eccentric design section to know more about how you can use different designs to give your business card a unique look.
Think out of the Box: Some Unusual and Unique Design and Patterns
Take a look at some unique designs and patterns that can make a difference in making a business card much more than just a visiting card.
A visiting card that you can use as a cheese grater.
A visiting card that you can use as a cheese grater.
A card that can be used as a stand for your phone.
Clever use of stencil design.
Use of text with white color on a black background.
Businesses look for multiple ways in which to attract their target audience. They leave no stone unturned when it comes to the marketing and branding of a product. But designing and creating a business card is not the priority for the majority of businesses, but I hope this blog will change the mindset of my readers. A business card is an essential part of the branding and acts as a visual extension of your brand design.
If you think you can add something valuable to this blog or want to ask any question you have in mind, you are more than welcome. For any feedback too, please use the comments section below and speak your heart out.