When big brands undergo a logo redesign, people take notice because it means that the brand they trust more has changed. Though it is quite challenging […]
Too often, in the digital world, entrepreneurs treat a brand name as an afterthought, absent-mindedly decide on either a descriptive slurp, something goofy or just use […]
If your new logo design creates even a fraction of the confusion among your target audience, you must take a step back and consider some alternative […]