Search Engine Optimization (SEO) can be considered as a really important aspect of the digital marketing strategy. No matter the size of the business, SEO can never be ignored as it forms the basis of digital marketing itself. Moreover, whether you’re in the eCommerce industry or are working on SaaS SEO strategies, there are some tools that will help succeed.

Did you know there are more than 38,000 searches made on Google each second? This indicates that firms should do all they can to get themselves and their brands stay on the top of search engine rankings to make sure their business stays afloat in today’s ever competent online world. For starters, they can do an SEO competitor analysis and understand what trends are available. Now that we have understood the purpose of SEO, it is time to have a look at the best SEO tools for 2022 and beyond. These tools are worthwhile, effective and can help bring top-class outcomes to firms.

Ahrefs

Ahrefs, touted as one of the top SEO tools available, is best for backlink audits, competitive analysis, keyword research, URL rankings and much more. Akin to its competitor SEMrush, it also offers organic search reports for traffic analysis of competitors’ websites.

A lot of SEO professionals use it for data extraction needed for link building, keyword research, rank tracking, content marketing and other components of SEO tactics. Search positions of keywords and competitor insights are also available on the tool.

Moreover, its keyword explorer helps find relevant keywords ranking for target phrases along with their difficulty. The only downside is that Ahref lacks automated client-facing reports which are needed by SEO agencies.

Core Features

• Best keyword tools
• Provides ranking history
• Content Exploration
• Checking outbound links

Pricing

The 7-day trial version is available for only USD$ 7. Afterwards, subscription plans start from USD$ 99 and can go up to $999.

SEMrush

SEMRush is a leading competitor analysis tool, helping firms evaluate both competitors and their own content. The tool provides some of the best metrics and allows users to receive top-performing pages, content and keywords.

This tool helps site owners and eCommerce business people understand the SEO strategies of competitors. It also provides the best aid for SEO, PPC, digital ad campaigns, keyword research, backlinks, SERP and the like.

Moreover, it helps create the best guest blogging strategies, shows previous and current website rankings, performs technical SEO audits, measures user experience and discovers advertising opportunities for CPC.

Core Features

• Organic Research
• Advertising Research
• Product list ads
• Traffic Analytics

Pricing

This tool offers three paid plans:

• The Pro Plan, priced at USD$ 99.95
• The Guru Plan, priced at USD$ 199.95
• The Business Plan, priced at USD$ 399.95
• An enterprise plan which is quote based and customizable

MOZ Pro

For quite some time, MOZ has been quite popular amongst users. Over time, it has become one of the most prolific SEO tools available on the internet. As a matter of fact, its blog always covers each new Google Algorithm whenever it is launched. Moreover, the blog posts regarding these algorithms are well-written and well informed.

For beginners, it is certainly worth using as it comes with a Google Chrome plugin which works as both a simple browser extension and an effective tool. It provides data points for websites, especially the domain and page authority.

As MOZ Pro is the premium version of MOZ, it helps firms identify useful low, medium and high volume keywords, as well as explore new backlinks and even improve on-page SEO.

Core Features

• Special website crawler for on-page SEO
• Custom Reporting features
• User friendly dashboard
• Keyword identification

Pricing

Packages range from USD$ 99 per month to USD$ 999. Users get a 20% discount on annual subscription. A 30-day trial period means that you can try out the tool for free to see if it checks all the boxes.

Google Search Console (formerly WebMasters)

One of the best SEO tools available, Google Search Console is capable of producing the best SEO related information. Moreover, it is made by Google and offered to marketers as the best way to carry out SEO of websites on Google.

Setting up this tool is quite easy and hardly takes a few minutes. The best part about it is that it offers first-hand information regarding a company’s website, keyword planning and research, search impressions, data on clicks and of course, boosting relevant SEO metrics.

Core Features

• Runs audits about website speed
• Provides top-notch information about the company’s website and competitors
• Helps marketers see their inbound and outbound links
• Gathers clicks, impressions and other SEO plus digital marketing related metrics.
• Provides access to valuable information such as rankings for certain keywords as well as their overall performance.

Pricing

Another great thing about Google Search Console is that it is absolutely free. No user/company has to pay a single cent to utilize the tool.

Yoast

Those who are running websites on WordPress are in luck. Yoast is without any doubt the best SEO plug-in for your WordPress website. It has been downloaded approximately 200 million times. Yet, the number of websites using this CMS has reached 1.3 billion.

When it comes to SEO for WordPress websites, Yoast is the prime name, thanks to its excellence. It helps site owners overlay their sites, working right from the ground up. Moreover, due to its association with WordPress, the plug-in is different from the others present. Apart from keyword suggestions, it is also helpful with content optimization.

Core Features

• Content optimization through additional keywords.
• Optimising length of content.
• Raising content clarity.
• Improving meta descriptions.
• Best for both on-page and off-page SEO of WordPress websites.

Pricing

The Yoast WordPress plug-in is free to download, install and use. It however does have a premium plan which costs around USD$ 89 annually for each website. But those who are running small scale operations can use the free version with ease.

Prepostseo

The standard monthly plan costs $20, while the yearly premium subscription would cost you $150.

Conclusion

They may sound common, but these tools are among the best. Regardless of whichever country a website is running in, these plug-ins will certainly help companies and website owners get the best out of their investment when it comes to optimizing their website’s SEO ranking, content, indexing, keyword research, competitor analysis and the like.