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The Coca-Cola logo is one of the greatest and easily recognizable logos ever created. The brand is widely known and valuable trademark in the world. We have seen many changes in its logo design. The primary version of the corporate logo design was first created by Frank Mason Robinson. The name Coca-Cola was written in Spencerian script which was a popular writing style of the 80’s. The purpose of this handwritten typeface is to visually appeal the audience, as according to Frank the two Cs would look perfect in advertising. Coke had its first shift in logo design in 1890 when swirls were added, later in 1941 the prolonging of C’s added uniqueness. This writing style lasted 70 years and in between these years, a white wave and red backdrop was added which until now is associated with the brand logo design. It was 2013 when the trademark company gave an opportunity to its customers to print their name with an orthodox coke’s font. These 128 years of coke have brought modification to its brand logo which has an interesting history to follow.