Customer engagement is an important topic. Content Strategy together with digital media strategy can help you get enough engagement for your business. The most frustrating thing about it is getting it wrong and not being able to measure the engagement correctly. Inability to do so can send all your efforts down the road as we have blinded ourselves from measuring the end results.
Customer engagement has now become the buzz word and everyone in the online marketing industry has started investing a lot in getting it right. And why wouldn’t they? It sure is quite a positive development. If you have content that actually engages your buyers or visitors, customers will keep coming back to you. Incorporating it correctly as a part of the product branding strategy can help you do just that and a lot more.
So how do you really measure engagement the right way? Here’s how:
Time Spent on Your Website (or a page)
While getting the website traffic is relatively easy, keeping the visitors on your page is the real challenge most businesses face. If you don’t know what’s causing the trouble, how can you actually solve a problem? So here’s the thing, measure the time spent on your website, individual landing pages or sections of it. This can really help you figure out whether the visitors are really interested in spending time on your website. It can also aid in recognizing the problematic areas that you can fix.
Responses on Posts
A headline is a key to getting people to read your content. If it’s a real head-turner, alongside the content that is worth reading can make a difference. What more it can do is have the readers comment on it too. A trick here is to go with how-to’s (if you are an industry expert), or craft headlines that are questions rather than simply statements. It will lure the visitors into responding to your posts.
Part of a good product branding strategy, as well as content strategy, is that it gets lots of shares. This signifies that the content that you produce is intriguing which is why visitors find it worth sharing. This is a really good trigger of measuring engagement as your content matters to the visitors. Create valuable content, the more social shares, the higher percentage of people are giving it a stamp of approval.
This is the last indicator of customer engagement: Conversion – Do they buy? If your content has gotten them to do that, the next step is whether they keep coming back to your website. Therefore, it is suggested to create content that in turn creates value for the customers that leads to sales opportunities in times to come.
If you are getting traffic, enough comments and everything else but are still unable to experience desired conversions, then probably it’s time to call in the experts. This is what a web design company does best. Allow them to measure engagement for you and then, to conclude and convert.