Since its launch in September 2011, Snapchat has become one of the most popular social messaging and photo-sharing app in the world. What make Smapchat special is its highest engagement rates. According to the statistics, more than 166 million Snapchat users use it daily, which accounts for 56% users using the app every day. They spend half an hour daily on the app and collectively create more than 2.8 billion snaps daily. This makes it a lucrative platform for businesses but how they can get the best out of Snapchat is still a question that they need to answer.
Here are seven tools for leveraging Snapchat as a channel for business growth.
With more than 400 million Snapchat stories created every day, it is one of the most popular features of the app. If your brand is using Snapchat stories extensively then, consider Storyheap as your best friend because it let you measure the performance of your posts and campaigns. It is a comprehensive tool, which let you upload, schedule, synchronize, manage and measure your Snapchat stories. There is also a web-based story editor, which provides businesses with the ability to give final touches to your Snapchat stories.
Do you want to reach hundreds of top influencers at the same time? Do you want to create content that appeals to your target audience on Snapchat? If yes, then Naritiv is for you. It is a campaign management platform that are combining all the top influencers and brands in one place to give brands Snapchat content that strikes a chord with younger audiences who knows influencers but don’t know cable television. Get in depth insights into how your influencer stories are performing on Snapchat with Naritiv’s campaign dashboard.
3. Ghost Codes
No list of snapchat tools is complete without GhostCodes. GhostCodes is an active database and discovery tool that makes it easier for brands to find and follow influencers on Snapchat. No matter which industry or domain your business belongs to, you can easily find influencers in your industry thanks to more than 40 categories. Just choose one category from the list and get a list of top influencers in the category. It calls them “Ghosties”, which is where the name comes from. Connect with influential Snapchatters in your industry and increase the effectiveness of your marketing campaign.
Although, the Snapchat’s built in camera is a hit with consumers but it is not the right fit for brands and media agency who demand more features. Fastory tries to fill in the gaps by offering a platform to brands and media agencies where they can create mobile optimized full screen stories. Make your brand’s content stand out and boost conversion rates by creating branded stories with Fastory web app. Although, the app is still in its initial stages but the impact it has already made forces brands to take it seriously.
5. Unofficial Snapchat Button
Is your website getting a lot of traffic? If yes, then why not use this traffic to your advantage by converting them into your Snapchat followers. Unofficial Snapchat Button is a website that might seem a little confusing by its name but is straightforward by the way it works. It let you create a Snapchat button by generating a code. All you have to do is to add that code to your website and the Snapchat button starts to become visible. This helps your website visitors to easily find you on Snapchat.
One of the best ways to promote your brand through located based marketing on Snapchat is to use a geofilter. Create custom geofilters within minutes by using PepperFilters. It is a marketplace which let you choose from hundreds of templates, background options, graphics, text effects combinations and much more so that you can create unique geofilters. No matter what the occasion might be, Pepperfilters let you create filters for every occasion.
Do you want to give your Snap the best caption so it can instantly by clicked by Snapchat users? Well every brand wants it but it is hard to come up with catchy captions for your snaps. Captiona solves this problem with its search engine that let you search through thousands of social media captions. All you have to do is to enter a relevant keyword for your snap and it will generate a list of suggestions. Just take an idea about which headlines are doing the rounds on social media and create your unique one. Do not copy the headline suggestions as it is.
If you know about another handy Snapchat tool that is not present on this list, then feel free to share it with us in comments section below. We would love to hear it from you.