Managing dozens of accounts simultaneously on social media can be a tough ask but as a social media marketer or a social media marketing agency, you will have to do it and do it well. Thankfully, there are many social media tools and extensions, which can help you in that regard. These social media tools and extension take all the hassle out of digital media marketing and let you sharing on multiple channels, tracking results with few clicks.
Here are 10 Google Chrome extensions that every social media marketer should have in their toolbox.
Posting on dozens of social media platforms manually can take time. Buffer brings all your social media accounts in one place and makes social media account management a breeze. Whether you want to publish posts, schedule posts for later or want to track the performance of your social media posts, Buffer has you covered. With performance overview, you can see your best posts at a glance. Dig deeper and find key metrics and areas for improvements.
Related Read: Best Time To Post On Facebook, Twitter and Instagram
If you want to become a successful social media marketer, you should know which topics are trending on social media and what your competitors are doing. That is where BuzzSumo comes into play. Finding influencers for promoting your content or analyzing which content is performing in your niche is a walk in the park with BuzzSumo extension. You can even analyze the backlinks of top perform content on social media. This will give you a better idea about websites that are linking back to the content with specific keywords.
Another common problem social media marketer face is remembering passwords and sharing access to their team members. LastPass, a password management tools solve both these problems. Store all your social media accounts login information with LastPass. With its secure master password system, you will only have to remember one password, which acts as the key to all other passwords. The autofill feature saves you from the hassle of typing the user name and password and save your time. LastPass can also generate secure passwords, every time so you do not have to use the same password repeatedly, which beefs up your security.
4. Evernote Web Clipper
As a social media marketer, you will have to wear different hats throughout the day. Just like multi-tasking, switching from one role to another can lead to a lapse in concentration and focus. Evernote web clipping extension let you take notes, create a To-Do list while allowing users to clip and save articles and web pages at one place to read later. Extract texts from articles and web pages to share on social media without opening dozens of tabs with Evernote chrome extension.
There is nothing worse for your brand’s reputation and social media team’s credibility than to publish posts with typos and grammatical mistakes. Although an occasional mistake can be ignored but if it becomes a habit, your social media following will take a hit. Worse, you will start losing your customers. To prevent any typo and grammatical mistake to pass through, use Grammarly. The chrome extension can catch more than 250 types of errors including those that slip through spell-checkers. Creating compelling social media posts will not help you if it contains multiple grammatical and typing errors. Publish error free posts on social media with Grammarly extension.
When it comes to social media, it is all about connecting with people and building long term relationships with them. For that, you must know your audience better and Discoverly help you to do that. As soon as you land on a social media profile, Discoverly extension compiles information and presents it to you, which would help to you know the person better. It also works for email and provides you information about the person you are sending an email.
7. RiteTag Social Media Optimizer
There are times when a social media marketer fails to come up with the right hashtag to use with its post. RiteTag social media optimizer helps you identify hashtags that can increase the impact of social media posts. Analyzing and comparing hashtags and integrating it with your analytics can be cumbersome for social media marketers, especially if they do it manually. RiteTag social media optimizer let you do it the easy way by automating the process. The integrated analytics can make it easy for you to see which hashtags are most popular with real time insights. Users can easily gauge the value of a hashtag because they are color-coded. Reaching influencers in your niche by getting access to their Twitter handle with RiteTag social media optimizer.
Distractions can get to every one of us how we deal with them will decide our fate. Starting your day with a cluttered inbox can put social media marketers off. Momentum extension uses the power of images and greets you with a personalized message to let you feel good and start your day with a bang. Set your daily goals and create a To-Do list to stay on course. With frequently visited websites easily accessible with one click and a motivational quote to uplift your spirits, you can hit your productivity goals.
9. Check My Links
How many times you have come across a blog post with broken links. Your blog posts and articles could also contain broken links. Before your readers write a comment and let the world know that your blog contains broken link, you should fix this issue. Check My Links extension highlights the broken links with red color after checking all the links on your website.
Our brain can process visual information much faster than text, which is why there is a high demand for visual content. Although, videos and infographics dominate the visual content category but GIFs are giving them some tough competition with its growing popularity. The added advantage with GIFs is that it can be used on social media, emails and blog posts to engage your target audience. Install the Giphy chrome extension let you search GIFs and take inspiration from them to create your own.