There is a storm in the Middle East. Social media has taken over the Emirates like a storm. The latest research by Social Media Today shows that almost 92% of the population is an internet user. Users come from all walks of life and share diverse range of content. Dubai serves as a global village with an increasing ex-pat population and a regional mix of cultures from the Sub-continent. Social media presence is at 54% allowing for users to express themselves. E-commerce is a driving force in the adoption of internet with as many as 45% of the total population of UAE has bought something online. These numbers mark a bright future for budding businesses. The need to have a strong online presence is greater now than ever.