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A persuading brochure design not only educate its readers but also conveys forward a good authority and credibility of the company, increases the target market base and builds a base for the prospect customers to take action.
For many designers creating a creative brochure design is no less than a challenge. Therefore, I have compiled a list of tips and tricks on how can they bring out a best design for their customers:
Identify your objective
In order to create an effective brochure design it’s important that you understand the purpose of the entire activity. Is it to publicize an event or a sales promotion or for just marketing of the business?
Get as much information about the objective as possible so that you can properly filter the design possibilities for it. Please also note at this point that your brochure design is part of your communication campaign with your consumer therefore everything that you add to it should be relevant and worth reading for your customers.
Know you customers
And as mentioned earlier that you must know your target market before creating a brochure as because it’s part of your communication campaign.
An appropriate example would be of any eatery that is targeting foodies. The brochure design must inculcate in itself images of food and gastronomical delights. The key here is pin pointing needs of your target market and inducing them to take action on it. You can also use your customer responses to further map their requirements.
Be uniquely creative
Creativity sets your work apart from the other designers. Since we live in a digitally advance stage where the skill set of every designer is no less than astounding, therefore instilling a little bit of uniqueness along with your creativity make your design a paramount in its performance sphere.
Use viable fonts
Overloading your brochure design with different kind of fonts may look fancy to some, but to your actual target customers, they might even deviate them from what you are trying to build a focus on. You must limit the use of different font families on your brochure so that your design remains consistent and you can use a fancy/different font to highlight certain elements in your brochure design.
Do not pile up
While creating a brochure design, always remember that it’s not a book that requires you to write a preface for it. It’s a brochure design that will be read by your target customer who might be busy individuals with lesser time to focus on your marketing piece. Therefore, you must come right to the point when it’s about your brochure design and avoid deviating, long content for that matter.
Design for readers
Designer are supposed to put themselves in the shoes of their target customers in order to perceive their response after reading/looking at the brochure they are designing. Established businesses can take reference from their previous designs or they can take reference from the brochures of their competitors. If many competitors are using any particular color in their brochure designs, the clue here is that color is preferred by the target market of that business genre’. Use that!
Include a Call-to-action
However well designed your brochure is, if it does not include a call to action in it, it won’t really serve the purpose. one must never assume that the target audience will act as desired or be interested in your product by just looking at how beautiful your brochure design is.
Even if you have an eye-catching brochure, it’s still imperative that you provide motivation for readers to get in touch with you or try what you’re offering.