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Content marketing is the ever-evolving field. White papers are no longer the secret to inbound marketing success, visual is becoming the must-have feature. Creating visual content such as infographics, videos, memes and images can effectively help you capture and engage your audience.
As an online marketer, it is important to know how to start a content marketing campaign, you should know the tricks to stimulate user engagement. Indeed, content (text-based) is always going to be an integral part of marketing, but there are some ways, if done right, can really set your business apart in this fierce digital age. Visual content plays a pivotal role in improving your marketing efforts.
According to Social Media Examiner, “37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%)”.
Almost 65% of consumers are visual learners and 90% of information that comes to the brain is visual. Therefore, it makes a great sense to use visual content that is persuasive and trigger an innate psychological response.
Visual content marketing is one of the most raging online marketing trends, especially with the proliferation and popularity of visual-based social media channels such as Snapchat, Instagram, Pinterest and more. This is the reason, Twitter and Facebook are thinking to jump on the trend to add visuals to get user attention. And if done correctly, visual content marketing can help boost website traffic, audience engagement and brand recognition.
As visual content is gaining more and more fame on social media networks, the emphasis on brand storytelling with pictures has also reached extraordinary heights. As more and more brands are thinking about digital marketing techniques for their business, the demand for visual content seems to be continuously rising. Visual content with relevant, catchy, shareable images is becoming a high currency in the world of content marketing.
Content is king, but in this digital era, visual content is the new king. Before creating any content marketing or social media marketing camping, have a look at this infographic. You will discover how using visual content will take your content marketing campaign to the whole new level.
Courtesy of: Dubai Monsters