Creating a user-friendly website is critically important to ensure your customers will keep coming back. Usually, people prefer websites that have clear navigation menus and transparent information. I think, we all have come across a blog or website that merely does not work, or takes too long to figure out the meaningful things and it is truly a big hassle. This will make visitors frustrated and they will never come back. Making a user-friendly website is simply not as easy as it sounds but the key is to make everything simple and clean.

Creating a successful user-friendly website design needs a combination of elements, in this blog, I’ll discuss a few key elements.

Easy Navigation

A website that is easy to navigate is one of the most factors in making your business a huge success. Finding out where to go to find the desired product is what every customer loves the most. Creating the main menu or easy to follow links is crucial. With an effective menu, you can make your website user-friendly.

Adding dropdown menus is also a smart choice that makes it easier for users to go directly to their desired link. Don’t make the main menu too complicated. Always make sure the links and menu buttons work well. Because broken links can cause frustration and ultimately hurt your website reputation. If you have a lot of products in different categories, it is advised to break them into smaller categories to make it simpler.

Create a separate section for sales and promotional offers. Customers are always looking for sales and discount offers, setting up a promotion category or deals button will be greatly appreciated by users. Make sure your website is responsive and accessible to all devices; laptops, tablets and cellphones. Incorporate a search button, so that customers navigate your site faster than clicking through links. Always try to link the pictures of the products to their description pages. So that if the user clicks on the image, he should be redirected to the product detail page.

Website Design

When it comes to web design, there are many concepts and rules people rely on. Some think that a simpler color scheme is best to showcase your website content and images while others claim that the dynamic web design has a potential to get more attention.

A simple color scheme is always a great idea when you want to promote your products. There are many brands that are focused for minimalism to get the attention of the users on a specific section of the website.

While a dynamic website design can be used to promote a variety of items. You can use this web design approach to feature several categories and items. Moreover, an easy to follow theme must be resembled with your company’s theme colors, so that it gives a sense of unity to your overall website. Avoid lengthy paragraphs, as they are not always the best. Add images and CTAs between the paragraphs as they always work. This help visitors better understand the content.

If you are running any promotional offer, place the banner on the homepage so that your customers don’t miss out the great offer. Don’t make your website cluttered, try to keep the information separated. Color choice is also important to show your content. Avoid eye straining colors that look unprofessional.

Make all the landing pages equally as attractive as the homepage. Make sure all the pages from the homepage to the products are aesthetically appealing and will show a sense of a great design. Place contact us, FAQs and other links to the right position, i.e. at the bottom of the website.

Target Audience

Targeting your products to consumers is an effective way to make the website more appealing. Do some research and find out who is interested in making purchases and at what time the products sell more? Determining what your consumers love the most will help you improve the way you showcase your items. Target and promote your specific products as not all products are meant for every age group. Hot items that sell must be listed on the homepage.

Consumers always purchase what they know and what they like the most. So, if you are going to change the website format, it may become difficult for the regular customers to find their desired products. Therefore, if you change your website theme, keep track of your website sales and traffic with this new design until you get the best results. Your audience will finalize your website theme and color scheme.

Making your website user-friendly is the key to business success. Though it is not the easiest task in the world, following the above-cited points can make it easier for you.