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In today’s constantly changing digital marketing world, your business website has become a powerful marketing tool than ever. Your website serves as a 24/7 salesman that has a great potential to represent your brand’s values and all your marketing efforts.
Though the constant changing technology can make your website look old and outdated. A website redesign is an ideal choice to give it a refresh look and feel. If you want to improve your website’s user experience, then here I’ve put together a list of web design hacks that you can use to make your website more useful, functional while improving the user experience.
Using More White Spaces
Using white spaces is essential to great web designs, as white spaces make your content more readable while enabling users to focus on the other design elements surrounding the text.
In fact, white spaces around your content and titles increases user attention by up to 20%. It can make your website look more open, fresh, clear and modern while helping your band to convey the right feelings to the user.
But besides offering many benefits, white space has some downsides as well, and a major one is that it takes up a lot of space. For instance, if you are trying to put a lot of content above the part that is instantly visible without scrolling, then having too much white space might be replacing some valuable information. They key is to find the right balance between what matters most and place it at the top and then surround that with some space to highlight the text or image.
Website Loading Speed
One of the most annoying experiences for website users is waiting for a page to load for too long. With the rise of different devices such as tablets and smartphones, people are now accessing websites on many different platforms. Now consumers want the fastest result for the content they are looking for. And when they don’t get it immediately, they will abandon your website without any delay.
Slow web page loading speed is an interrupting experience for consumers and it can be a source of frustration because they don’t have patience and time to wait. A 2 second delay in webpage loading time can result in abandonment rates of up to 87% which will ultimately decrease conversion ratio. Therefore, it is highly advisable to improve your webpage speed on desktop and mobile both to give users a seamless web experience.
Make Your Website Coherent
Keeping your website consistent, everything from heading size, fonts, colors, CTA button styles, to spacing, design elements, illustration styles and images should be matched with each other. In order to provide a great user experience, it is important to make your design coherent to build trust in your website.
However, drastic design changes throughout the website can simply lead your customers to get annoyed, lose trust and confidence on your website. Moreover, inconsistencies in website styling can lower the quality of your products and services you are providing in the reader’s’ eyes.
Opt for a Responsive Web Design
In this era of machine learning and artificial intelligence, it is imperative for your business website to be mobile friendly and easily accessible, no matter the type of device or screen is being accessed. Recently, Google started penalizing all the websites that are not mobile friendly, making it crucial for every business to create a responsive website. This way, allowing businesses to improve their website usability.
Use CTAs Wisely
Customers are now more savvy and accustomed to following visual cues to figure out which content is important to them. Calls to action are the clever action words that enable users to more easily navigate your site and get to where they want.
While creating CTA buttons for your website, you should think about colors and fonts. A study conducted by Maxymiser, researchers found that they have achieved an increase of 11% in clicks to checkout page, by simple testing different color variations and action messaging.
Different colors evoke different meanings and actions. So, clearly think about the message you want to evoke for consumers and then choose your colors wisely.
Plus, it also important to make the right selection of words for your CTA buttons. You must use a verb or an action that excite users to do something. Selecting the right words or you can say psychological triggers can determine the level of emotional identification that words prompt. And no emotional connection means no action. So, make the word choice for your call to action wisely and use words that are bold, and action oriented.
Deal with 404 Error Pages
When a user find a link or an image that gives a 404 error, it will simply make your users frustrated and abandon your website, as they can get a faster solution elsewhere. After a slow loading time, coming across 404s are the highly frustrated thing for a user and it completely destroys their user journey throughout the website. Check carefully if you have any page that says a 404 error and provide your users with an alternate to get back on track.
Say No to Stock Photography
The millennial generation is getting smarter and faster at judging the quality of your business website, products and services. When they first visit your website, they can easily pick out a phony stock image that they have already seen elsewhere, or that looks fake. Using stock photography can decrease trust and unfortunately, it can badly impact on your website success.
However, adding real pictures can not only build credibility of your website, but it also increases conversion and confidence on your website. Real, authentic images are capable to convey your brand story, voice, service and products the way that you want to. Only your brand’s actual images have the real power to speak clearly about your brand and convey it to potential customers.
So, it is advised to use photos, strategically and place them in your website to support the content and allow users a to take a visual break from content. Remember, they must be real, relevant and unique.
Using Bullets or Subheadings
Bullets will enable readers to highlight the information for readers they want. Try to use bullets to show the key features of your products and benefits or ways you solve users’ problems. This will make your points more attractive by enabling users to grasp all the information they actually need.
With a myriad of icons available out there, you can get creative with your bullets and help the reader further with images that represent your point clearly. This will help you highlight the most important points that you are trying to convey in a way that is easy to read and allow readers to focus on every point.
Focus on Headlines
Give more emphasis on your headings, include keywords in your title to target your message and attract your prospects. Search engines usually give more importance to headings over other content.
Therefore, opting for the right headlines and making it standout can significantly improve your chances to rank higher on search engine page results. Headlines guide readers through the site, making it easier for them to scan through and find relevant content that tell them the accurate information.
Wrapping it Up
Following these easy web design tips can simply help you revamp your website to provide a great and seamless user experience, without investing a lot of money and time on a complete website redesign.