A website redesign is tricky. Everyone, from web developers to web designers, to marketing and sales professionals, has to be involved and understand what best they can do for their website design project. A well-planned website redesign can have a great impact on your brand positioning and bottom line. Believe it or not, website redesigning takes a lot of efforts and time, so, do it right and get the desired results.
If you have decided to go for a website redesign, it’s important for your company to carefully plan and execute your website redesign project to avoid wasting your resources, time and money. If you think that your business needs a new website, it is important to avoid these biggest mistakes during a website redesign process.
Not Having Clear Goals and Real Reasoning of Website Redesign
Your website redesign process should start with figuring out the real reason behind the redesign. Determine the problems you are trying to resolve with your new design, the goals you want to meet and features that you want to add in your new website to make it different from the existing one.
You should also determine the challenges of your business that you are trying to overcome with this difficult step. Once you have figured out all this, you will be able to clearly understand what you actually want from your new website design and this way you will be able to convey the requirements to your web design team.
No Having a Clear Scope before Getting Started
Many brands make the common mistake of creating a new website design without explaining the exact requirements that will drive everything else in the process. If you really want to make your new website a big hit, then it is important to nail down the scope prior to make a decision of website redesigning. Because once you have started the process, you can’t dramatically change the sequence or make tweaks in your scope.
Therefore, it is important to get an accurate proposal estimate from a web design agency, as they should know what they are creating beforehand so that they can tell you the cost. Think carefully, what you want your new business website to look alike, what are your expectations in terms of performance, what features and functionality your new website should have and how it will interact with users.
Not Having an Upfront Plan
Though it seems enticing to rush through the website redesign process instead of committing the time and resources required to make sure the website is perfectly planned. Therefore, avoid this mistake and set aside time and resources for create a solid plan and strategy:
- Carefully evaluate your website analytics.
- Know your target market
- Carefully check your website content
- Figure out how you can achieve your website goals
- Create a solid content marketing plan
- Write a website redesign request for proposal
Remember, a website redesign can be a long and tricky process, starting it without a comprehensive strategy could make your redesign efforts all in vain.
Expect Quality Design in Low Budget
Nowadays, more and more companies are looking to develop sophisticated and functional websites that feature advanced and custom functionality. Obviously, you are also expecting more from your new business website design.
With the advent of new technologies, mobile website design, content management systems, along with the growing expectations of user experience and overall website functionality have now become the indispensable part of a company website. So, don’t expect a fully functional custom website design in insufficient budget.
A website that has unique features, offers functionality and great user experience can only be possible if your business allot sufficient budget for website design and development. You can’t expect a great, functional website design in low budget.
Custom Web Design and Development is only for Big Brands
If you are a small business or non-profit organization with little resources and low budget, then most probably you think that custom website design and development is for only big brands. This is exactly not the case. There are many professional web design agencies that offer custom website design and development services at affordable rates.
Many small businesses go for premium themes of WordPress, Squarespace, as these DIY website builders are easy to use and built for masses. But these templates are not tailor-made to meet your specific content needs and lack the functionality and uniqueness that your website needs. Though the cheapest website builders might temporarily resolve your immediate need, they are not a long-term solution to your website design needs. Investing in custom web design services in the ultimate solution that can bring in sales.
Not Hiring a Professional Web Design Company
Your new website design is only going to be a big hit if the web design agency you hire for your website redesign project is professional enough. Websites are the most effective marketing tools for businesses, so selecting the right web design firm that have years of experience, technical skills, industry knowledge and marketing prowess can save your business.
Redesigning your website is a big investment of your time and money, so it is important to do it right and avoid these common mistakes along the way.