How to Advertise on Instagram?: A Step By Step Guide for BusinessesMay 29, 2017
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Instagram can be an effective marketing channel for business owners to generate sales, leads, and conversions. If you want to build a solid brand presence in order to engage and connect with your followers, then Instagram is the right choice.
With more than 40 million active users and the ability to share images and create engagement among users, Instagram has now become the major social media network around the world. This social media platform has shown noteworthy growth in its overall fan base and in almost every demographic group.
Businesses can reap maximum benefits of the platform and increase their conversion rate and ROI. All you need to create a perfect Instagram strategy that actually converts.
Here I have mentioned some key steps that every brand can follow to build yourself an effective content strategy for Instagram.
Come up with Your Core Interests
Since we all know that Instagram is a social media channel that posts your amazing photos, but just because Instagram requires you to post eye-catching photos doesn’t mean to forget your core business objective. You should come up with some creative ways to present what your brand stands for and convey the message that you want to be heard by your audience.
It is important to come up with some topics that capture the interest of your audience, so that when they want to follow your brand on Instagram, they’ll see topics and information they like most.
If you keep posting about those topics that are good fit for the users checking out your profile, chances are you’ll gain a massive following. You can post some great topics for your brand such as: Sneak peeks of content, user-generated content, brand culture, customer stories, and more.
There are many B2B companies that might want to focus on their products, services and customer reviews. You can check out the profiles of some brands you really admire to research what are they posting on their Instagram accounts. Taking inspiration from those brands can be an amazing way to get started on Instagram.
Follow a Theme
Once you have come up with amazing topic ideas, it’s time to choose the theme. Decide on a few colors that truly depict your brand style. Many cosmetics and fashion brand use a theme of contrasting colors or sometimes take a single color approach.
It doesn’t matter which color you choose for you theme, you should aim to come up with something consistent and interesting that your Instagram account can be remembered by your followers. Aim for something amazing and unique that make your brand stand out from the rest. The main purpose of creating a theme is to make your Instagram feed memorable and interesting.
Post Original Photos
If you want to get a huge following on Instagram, then you should post content at least one per day. But the problem is that it is difficult for a brand to shoot, edit and publish a high-quality photo every day.
Therefore, it is advised to shoot photos in good natural lighting with your smartphone. When you post original photos of your company culture, products, and customers, it increases your chances to stand out among the rest and gain a massive following.
Scheduling Your Posts
Since you’ll have images to post on your Instagram feed, it makes great sense to schedule them in advance. No matter how busy you are in your digital marketing efforts your Instagram will be updated on time.
Unlike other social media channels, you can’t go for “schedule it and forget it” approach to scheduling your Instagram posts. There are some tools like Hootsuite and Buffer that you can use to upload images, write caption, add brand-oriented hashtags and schedule your posts. But when it comes to Instagram you need to manually post the image yourself.
When it’s time to post some fresh content on Instagram, your social automation software will remind you that your post needs to go live. You can simply copy all the details caption, hashtags and hit the publish button to make it live in real time.
This will help you come up with a more effective digital marketing strategy as you no longer need to rely on memory alone to post your updates, you can simply regularly post images with a caption and hashtags with the help of your scheduling software.
Don’t Neglect Your Bio Link
Pay close attention to link in your bio section. To create Instagram posts that get use engagement and convert, you need to send your followers back to your website, and the website link in your bio section is the only way to take them to your website.
Many brands put their homepage link in their bio section, but brands who are very famous on Instagram know that they should update their link when they want to promote any product, service or special offering.
It is important to feed your Instagram with interesting posts to grow your followers and maintain user engagement, but nothing can work if you are failing to promote your users to visit to you website. Therefore, update your link in your bio as often as required to get the most out of it.
It’s Time to Get Started
So, now you have clear steps for creating an amazing Instagram strategy for your business that will surely increase your conversion rate and ROI, it’s time to take action. Start creating consistent content and you’ll see great results to roll in. But keep in mind success won’t come overnight, stick with your strategy and you’ll soon be rewarded.